WaterOuai! is powered by the mission to bring the world cleaner hydration that allows families to enjoy water without compromises. It's all thanks to a revolutionary SUPERCAN made without BPA (or other bisphenols), PFAS, phthalates or solvents. Paired with premium artesian water, the result is game-changing hydration that fuels people and the planet unlike anything else on tap. 

Meet the Founders: Holly and Will

Before there was WaterOuai!, there was Supergoop!, and before Supergoop!, there was Holly Thaggard; a visionary founder who’s built a legacy on protecting what matters most. In 2005, she revolutionized the suncare industry with the launch of Supergoop!, the first brand 100% dedicated to UV protection.

Her mission? Stop the epidemic of skin cancer with feel-good, first-to-market formulas that made sunscreen a daily ritual, not a chore.

Now, inspired by her Supergoop! journey, WaterOuai! revolutionizes water safety the way SPF reframed sun safety through education, innovation, and better design. "My two biggest beauty secrets have always been SPF & H2O, making WaterOuai! a natural next venture that stays true to my original calling: building a healthier future for every family." 

But the idea for WaterOuai! all started with Will, Holly's son. Following in the footsteps of the family tradition of entrepreneurship, Will’s been inspired to innovate in the world of water. solve the problem of microplastics in drinking water. Together, they're bringing OUAI better water to the world in the SUPERCAN, prioritizing health and wellness for the next generation.

Meet Will: The Boy Who Said OUAI!

Will didn't drink water from plastic water bottles for most of his life, but didn't really understand why until he learned more about microplastics. That moment became the catalyst for creating WaterOuai! and the cleanest can in hydration, the SUPERCAN. 

"Growing up, dinner table conversations in my house weren’t just about passing the salt. They were lessons in health, longevity, and how creativity and problem-solving can be used tomake the world a better place," says Will. 

"My parents, founders of Supergoop!, a brand dedicated to preventing skin cancer, instilled in me a deep awareness of wellness and healthy habits. I grew up hearing the latest research on UV damage and the importance of daily protection; their journey from vision to impact inspired me. But beyond their words, their actions left a more lasting mark. When I was 5, my mom got rid of plastics and began serving water only from glass bottles. At the time, I didn’t think much of it. Water was water. Years later, I understood why. And that quiet decision shaped my life’s purpose.

"My father always said - make the world a better place, and don't do things that have already been done. This wisdom has always been my north star when it comes to leading with purpose and innovation. Now, with WaterOuai!, that same wisdom follows not only me, but now my son, Will, who I'm thrilled to build a new legacy with."