Privacy policy

Effective Date: February 23, 2026

At WaterOuai!, a Texas-based bottled water company, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us, including through our website powered by Shopify, SMS/text messaging, email communications, phone orders, and customer service calls. We comply with applicable laws, including the Texas Data Privacy and Security Act (TDPSA), the Telephone Consumer Protection Act (TCPA), CTIA guidelines, carrier requirements, and other relevant U.S. privacy regulations.

By using our services, placing an order, providing your information, or opting in to communications, you consent to the practices described in this policy. If you do not agree, please do not use our services.

1. Information We Collect

We collect personal information that you provide directly to us, as well as information collected automatically. Personal information may include:

Contact Information:
Name, email address, mailing address, mobile or landline phone number, and any other details you provide when placing an order, signing up for newsletters, opting into SMS/text messaging, or contacting customer service.

Order Information:
Details related to your purchases, such as products ordered, payment information (processed securely via third-party providers like Shopify), shipping details, and billing address.

Customer Service Information:
Records of communications, including phone calls, SMS/text messages, emails, or chats, which may include your phone number and details about your inquiry or issue.

Communication Preferences and Consent Data:
Records of your opt-in or opt-out choices for SMS/text messages and email communications, including timestamps, method of consent (e.g., website checkbox), and related preferences.

Automatically Collected Information:
When you visit our website, we may collect device information (e.g., IP address, browser type), usage data (e.g., pages visited, time spent), and cookies or similar tracking technologies for analytics and personalization.

Other Information:
Any additional details you voluntarily provide, such as preferences or feedback.

We do not collect sensitive personal information (e.g., health data or financial account details beyond what is needed for payment processing) unless necessary and with your explicit consent.

2. How We Collect Your Information

Directly from You:
When you place an order online via Shopify, call us to order or for customer service, subscribe to updates, complete website forms, or opt in to SMS/text or email communications.

Automatically:
Through website technologies such as cookies, web beacons, and server logs. We use Shopify’s tools for e-commerce functionality and analytics tools to improve user experience.

From Third Parties:
We may receive information from service providers (e.g., payment processors, shipping partners, SMS/email platforms, analytics tools) to enhance our services.

Regarding SMS/Text Messaging:
We obtain your express written consent before sending any marketing, promotional, informational, or automated text messages, in compliance with TCPA, CTIA guidelines, and carrier requirements.

Regarding phone numbers:
We collect phone numbers when you provide them for order placement, delivery coordination, customer support, or marketing opt-in. We retain phone numbers only as long as necessary for operational, legal, and compliance purposes.

3. How We Use Your Information

We use your information to provide and improve our services, including:

Fulfilling Orders:
Processing payments, shipping bottled water products, confirming orders, and sending delivery updates.

Customer Service:
Responding to inquiries, resolving issues, and providing support via phone, SMS/text, or email.

Communications:
Sending order updates, promotional emails (with your consent), newsletters, and SMS/text messages you have opted into. You may opt out at any time.

Business Operations:
Analyzing website usage, improving products and services, preventing fraud, managing suppression lists, and maintaining compliance records.

Legal Compliance:
Complying with applicable laws, tax reporting requirements, regulatory obligations, and lawful requests.

We use phone numbers specifically for order-related communications, customer service follow-ups, and, if you opt in, marketing calls or text messages in compliance with the Telephone Consumer Protection Act (TCPA).

We do not send automated marketing messages without your prior express consent where required by law.

4. Sharing Your Information

We do not sell your personal information.

We may share information with:

Service Providers:
Third parties such as Shopify (e-commerce platform), payment processors (e.g., Stripe), shipping companies (e.g., USPS, UPS), SMS/email service providers (e.g., RingCentral), hosting providers, and analytics tools, solely to provide services on our behalf.

These service providers are contractually obligated to protect your information and use it only for authorized purposes.

SMS Consent & Phone Numbers:
SMS consent records and phone numbers will never be shared with third parties or affiliates for their own marketing purposes. SMS consent is not shared with any third parties or affiliates.

Legal Authorities:
If required by law, subpoena, or to protect our rights, safety, or property.

Business Transfers:
In the event of a merger, acquisition, or sale of assets.

With Your Consent:
For any other purpose you expressly approve.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, misuse, or disclosure. This includes encryption for online transactions, secure servers, and access controls.

However, no system is completely secure, and we cannot guarantee absolute protection.

6. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. For example:

Order records (including phone numbers) are kept for at least 7 years for tax and accounting purposes.
Customer service records are retained for approximately 2 years to handle ongoing support and compliance.
SMS/email marketing consent records are retained as required by law and carrier regulations.
Phone numbers provided for marketing are kept until you opt out.

After applicable retention periods, we securely delete or anonymize the data.

7. Your Rights and Choices

Under the TDPSA and similar laws, you may have rights regarding your personal information, including:

Access: Request details about the data we hold.
Correction: Update inaccurate information.
Deletion: Request removal of your data (subject to legal obligations).
Opt-Out: From targeted advertising or profiling.
Non-Discrimination: We will not penalize you for exercising your rights.

To exercise these rights, contact us at:

Email: yeah@waterouai.com
Phone: 1-877-H2O-YEAH

We will respond within the legally required timeframe (e.g., 45 days under TDPSA).

SMS Opt-Out

You may opt out of SMS/text messages at any time by replying:

STOP or UNSUBSCRIBE

You will receive confirmation of your opt-out and no further marketing messages.

To opt back in, reply START or contact us directly.

Email Opt-Out

Click the “unsubscribe” link in any promotional email or contact us directly.

SMS consent is separate from email consent; revoking one does not automatically revoke the other.

8. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it promptly.

9. International Transfers

Your information is processed in the United States. If you are outside the U.S., please note that U.S. privacy laws may differ from those in your jurisdiction.

10. Changes to This Policy

We may update this policy to reflect changes in our practices, technology, legal requirements, or carrier guidelines. We will update the effective date and post the revised policy on our website. Continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or requests, contact us at:

WaterOuai!
300 Elizabeth Rd
San Antonio, TX 78209

Email: yeah@waterouai.com
Phone: 1-877-H20-YEAH
Website: www.waterouai.com